Why should you add a logo to your QR Code?īy using your logo as the image of the QR code, you will link it to your company both visually and informatively, attracting more customers.īe sure to use a clear and sharp logo and place it in the center of the code.
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Such a code is photographed using the device’s built-in camera, which decrypts it using a pre-installed application. Mainly because of its bulk storage and the ability to translate additional information for consumers beyond the standard product packaging. Originally developed in Japan by Denso Wave in order to track the inventory of spare parts in the factory, after its release, marketers adopted QR codes for more usage. Therefore, it is impossible to say for sure which of these two types of codes is better, it all depends on the task you want to complete. While QR-codes can be used on a large scale, for example, during excursions and encrypting information about tourist sites. With the help of linear codes, the inventory process, monitoring of goods, flow of documents and identification of products had simplified. On the contrary, QR codes are directed towards the transmission of much larger volumes. Linear codes are designed to convey a small amount of information, as they were originally designed to simplify workflows. Their decoding is made in two directions – both horizontal and vertical. A linear code involves reading information in one direction - horizontal whereas a QR code refers to the so-called two-dimensional codes. Whether it’s a linear code or a QR code, each has its own functions and features, so we put together a review of their three major differences:
The QR may transmit links, coupons, product information and other useful information for consumers. It is a tool connecting the real and virtual world and it is usually placed on concert posters, product packages, stickers, and street sidewalks. It can be read using the app on your smartphone in order to get some information.
This is a type of bar code represented by symbols consisting of black pixels on a white square. The term, QR code, stands for a “quick response” code due to its lightness and speed. It is believed that large companies and brands are using QR codes to engage customers, but a small company can also create a customized QR code - it is easy, fast, and no big investment required. Why should you add a logo to your QR Code?.
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